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Practical Digital Marketing course basic skills training

Customized digital marketing courses to help you get start quickly

Practical digital marketing coaches Wayne Wong and Paul Fraley, provide customized digital marketing courses for educational institutions, personal coaches, mentors, SMEs and NGOs, establish digital marketing systems, expand global markets, increase traffic and potential customers, Practical Digital Marketing course content includes:

  • Know and Build a Growing Website (WordPress)
  • Improve search ranking and exposure, optimize search engine (SEO)
  • Website analytics, including Google Analytic and Google Search Console
  • Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips
  • Shooting of blogs and short films, reflecting the value of Content Marketing and the influence of social media
  • Use Canva, Mailchimp and BuddyBoss to easily create your own DIY designs to improve customer relationship (CRM)
  • Build an online store (Shopify, SHOPLINE, WooCommerce) and expand your brand
Practical Digital Marketing Course

Practical digital marketing course

Lesson 1: Knowing and Building a Growable Website (WordPress)

Lesson 2: Improve search ranking and exposure, optimize search engine (SEO)

Lesson 3: Website Analytics, including Google Analytic and Google Search Console

Lesson 4: Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (I)

Lesson 5: Mastering Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (II)

Lesson 6: Blog and short film shooting, reflecting the value of content marketing and social media influence

Lesson 7: Use Canva, Mailchimp and BuddyBoss to easily create your own DIY designs to improve customer relationship (CRM)

Lesson 8: Building an online store (Shopify, SHOPLINE, WooCommerce) and expanding your brand

  • Institutional director, manager or executive
  • Personal coach or mentor
  • Charity director, manager or executive
  • SME owner
  • Aspiring entrepreneur
  • Students interested in joining the Digital Marketing industry
  • KOL
  • Focus on practice, experience sharing and demonstration
  • Arrange the purpose and order of the teaching by understanding the needs of the students, and proceed with the training step by step
  • Through demonstrations and explanations, students can learn and understand practical skills

Number of students

  • 5 – 10 people

Class date and time

Wednesday 14 September 8:30pm – 10:00pm
Lesson 1: Knowing and Building a Growable Website (WordPress)

Wednesday 21 September 8:30pm – 10:00pm
Lesson 2: Improve search ranking and exposure, optimize search engine (SEO)

Wednesday 28 September 8:30pm – 10:00pm
Lesson 3: Website Analytics, including Google Analytic and Google Search Console

Wednesday 5 October 8:30pm – 10:00pm
Lesson 4: Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (I)

Wednesday 12 October 8:30pm – 10:00pm
Lesson 5: Mastering Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (II)

Wednesday 19 October 8:30pm – 10:00pm
Lesson 6: Blog and short film shooting, reflecting the value of content marketing and social media influence

Wednesday 26 October 8:30pm – 10:00pm
Lesson 7: Use Canva, Mailchimp and BuddyBoss to easily create your own DIY designs to improve customer relationship (CRM)

Wednesday 2 November 8:30pm – 10:00pm
Lesson 8: Building an online store (Shopify, SHOPLINE, WooCommerce) and expanding your brand

Practical digital marketing course

$ 3,800 /8 lessons
  • 12 hours ZOOM class
  • Teaching notes
  • Zoom video review

Tuition fee $3,800 for 8 lessons in the whole period, paid in 2 installments, $1,900 before registration, and $1,900 after 4 lessons

Sign up now

Private one-to-one lessons

HK$ 2,500 /2 classes
  • 1 to 1 coaching
  • 90 minute class
  • Personalized target teaching

To be completed within the specified time

Sign up now
2967 5123
(852) 6331 4858

Self-study sharing of basic skills of digital marketing

Want to learn the basic skills of Digital Marketing and apply it to your career or business, or want to know the tips of Digital Marketing? We sincerely invite you to participate in the self-study sharing of Digital Marketing basic skills on August 22 (Monday) from 8:00 to 9:00 pm. Share with you on ZOOM how to learn Digital Marketing by yourself, successful digital marketing cases, answer your questions, and introduce the latest courses😀

In addition, if you want to learn the basic skills of mobile phone filming and photography, or want to make a social media short video to share? We sincerely invite you to participate in the sharing of basic skills of mobile phone filming, Billy Wong and Edison Leung will share how to use mobile phone to shoot and edit videos, answer your questions, and introduce the latest courses 😀

If you are interested in participating, please fill in the form to register. Successful applicants will receive a zoom link to participate. Seats are limited, register as soon as possible😀

See you on the evening of August 22 (Monday)😍

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FAQ

We have a free 15-minute online chat to facilitate understanding of your needs and ideas, and the course design will be developed according to your abilities and goals.

Private one-to-one lessons will be 100% tailored to the needs and abilities of students, and group lessons will be adjusted to suit the needs of group members.

The design of the course is based on practical use, and can be fully practiced in work or personal business. The completion of the course will greatly improve digital marketing knowledge and ability, creating exceptional advantages and edge in the competitive market. It will also enable students to achieve breakthroughs for career development and personal business.

The course takes four lessons as a unit and needs to be completed within the specified time.

After completing all courses, students can obtain a Digital Marketing certificate.

Practical data guidance to formulate effective digital marketing strategies

The digital marketing coaching team of Happytime employs the actual data of the website and advertising of Happytime, together with Hong Kong and global industry data as index reference, as the key decision-making foundation for formulating relevant digital marketing strategies. For example, the following is the website operation data of the last six months, including the number of clicks, the number of impressions, the average click-through rate, the average search position and the number of search keywords.

Note: Google Console statistics from January to June 2022
Note: Google Console statistics from January to June 2022

1,840

Clicks

47,500

Impressions

3.9%

Average CTR

23.8

Average search rank

1000

Search keywords

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About The Coach

Wayne WONG

Wayne is the CEO of Happytime and also a digital marketing coach. Wayne has worked in famous 4A advertising companies, listed media companies, charities, online e-commerce platforms, start-up companies, etc. Wayne Wong graduated from the University of Western Sydney in Australia and the University of South Australia with a Bachelor Degree of Commerce (majoring in Marketing) and a Master Degree of Corporate Communications Management.

Wayne Wong, Digital Marketing Coach
Wayne Wong, Digital Marketing Coach

Paul FRALEY

Paul Fraley is an active lecturer at quite a few distinguished universities, teaching many popular courses including "Knowledge Management and Applied Business Intelligence in eHealth", "Big Data and Artificial Intelligence", "Business Intelligence Technology Management" and "Search Engine Optimization" (SEO) and Website Analytics”, with particular emphasis on digital transformation enablers such as artificial intelligence (AI), machine learning (ML) and Metaverse capabilities, Web 3.0, NFT technologies.

Paul Fraley, Digital Transformation Coach
Paul Fraley, Digital Transformation Coach

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