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Practical Digital Marketing course basic skills training

Customized digital marketing courses to help you get start quickly

實戰數碼營銷教練 Wayne Wong 及 Paul Fraley,為教育機構、個人教練、導師、中小企業及非政府組織提供客制化數碼營銷課程,建立數碼營銷系統,拓展全球市場,增加流量及潛在客戶

課程提供Wordpress 網站給學員作訓練用途,包括網頁制作、SEO、網站數據分析、內容管理及網店建立。實戰Digital Marketing 課程內容包括:

  • Know and Build a Growing Website (WordPress)
  • Improve search ranking and exposure, optimize search engine (SEO)
  • Website analytics, including Google Analytic and Google Search Console
  • Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips
  • Blog and video shooting, ChatGTP generating video and copywriting, Content Marketing and social media influence
  • Use Canva, Mailchimp and BuddyBoss to easily create DIY designs, create communities and mobile applications, and improve customer relationship (CRM)
  • Build an online store (Shopify, SHOPLINE, WooCommerce) and expand your brand
Practical Digital Marketing Course

Practical digital marketing course

Lesson 1: Knowing and Building a Growable Website (WordPress)

Lesson 2: Improve search ranking and exposure, optimize search engine (SEO)

Lesson 3: Website Analytics, including Google Analytic and Google Search Console

Lesson 4: Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (I)

Lesson 5: Mastering Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (II)

Lesson 6: Blogging and video shooting, ChatGTP generating video and copywriting, Content Marketing and social media influence

Lesson 7: Use Canva, Mailchimp and BuddyBoss to easily create DIY designs, create communities and mobile applications, and improve customer relationship (CRM)

Lesson 8: Building an online store (Shopify, SHOPLINE, WooCommerce) and expanding your brand

Attendance rate of 70% or above will be awarded with a preliminary certificate of Practical Digital Marketing Training

  • Institutional director, manager or executive
  • Personal coach or mentor
  • Charity director, manager or executive
  • SME owner
  • Aspiring entrepreneur
  • Students interested in joining the Digital Marketing industry
  • KOL
  • Focus on practice, experience sharing and demonstration
  • Arrange the purpose and order of the teaching by understanding the needs of the students, and proceed with the training step by step
  • Through demonstrations and explanations, students can learn and understand practical skills

Number of students

  • 5 – 10 people

Class date and time in March 2023

Wednesday 8 March 8:30 – 10:00pm
Lesson 1: Knowing and Building a Growable Website (WordPress)

Wednesday 15 March 8:30 – 10:00pm
Lesson 2: Improve search ranking and exposure, optimize search engine (SEO)

Wednesday 22 March 8:30 – 10:00pm
Lesson 3: Website Analytics, including Google Analytic and Google Search Console

Wednesday 29 March 8:30 – 10:00pm
Lesson 4: Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (I)

Wednesday 12 April 8:30 – 10:00pm
Lesson 5: Mastering Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (II)

Wednesday 19 April 8:30pm – 10:00pm
Lesson 6: Blogging and video shooting, ChatGTP generating video and copywriting, Content Marketing and social media influence

Wednesday 26 April 8:30pm – 10:00pm
Lesson 7: Use Canva, Mailchimp and BuddyBoss to easily create DIY designs, create communities and mobile applications, and improve customer relationship (CRM)

Wednesday 3 May 8:30 – 10:00pm
Lesson 8: Building an online store (Shopify, SHOPLINE, WooCommerce) and expanding your brand

Class date and time in January 2023

Wednesday 4 January 8:30 – 10:00pm
Lesson 1: Knowing and Building a Growable Website (WordPress)

Wednesday 11 January 8:30pm – 10:00pm
Lesson 2: Improve search ranking and exposure, optimize search engine (SEO)

Wednesday 18 January 8:30 – 10:00pm
Lesson 3: Website Analytics, including Google Analytic and Google Search Console

Wednesday 1 February 8:30 – 10:00pm
Lesson 4: Master Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (I)

Wednesday 8 February 8:30 – 10:00pm
Lesson 5: Mastering Google, Facebook, IG, YouTube, LinkedIn Advertising Tips (II)

Wednesday 15 February 8:30 – 10:00pm
Lesson 6: Blog and short film shooting, reflecting the value of content marketing and social media influence

Wednesday 22 February 8:30 – 10:00pm
Lesson 7: Use Canva, Mailchimp and BuddyBoss to easily create your own DIY designs to improve customer relationship (CRM)

Wednesday 1 March 8:30 – 10:00pm
Lesson 8: Building an online store (Shopify, SHOPLINE, WooCommerce) and expanding your brand

Practical digital marketing course

$ 4,000 /8 lessons
  • 12 hours ZOOM class
  • Teaching notes
  • Zoom video review
  • Online learning platform and mobile app support

全期8堂學費$4,000 分2期支付,報名前先付$2,000,上完4堂後繳交餘額$2,000

Private one-to-one lessons

HK$ 2,500 /2 classes
  • 1 on 1 or in groups of 2-3
  • 90 minutes per class (zoom/physical)
  • Personalized target teaching
  • Online learning platform and mobile app support

To be completed within the specified time

Talk to the coach

Graduates get job access opportunities

We provide job access to graduate students by referring them to related personnel management, marketing management, business owners, institutional management and headhunters in their fields through our network.

200

Personnel management / headhunter

400

Marketing Management

100

Business Owners

200

Institutional Management

Self-learn sharing of basic skills of digital marketing

Want to learn the basics of Digital Marketing to use in your career or business? Digital Marketing Coach Wayne Wong shares:
• How to teach yourself about Digital Marketing
• How to improve website SEO and increase organic traffic
• How to advertise online to increase brand awareness and profitability

FAQ

We have a free 15-minute online chat to facilitate understanding of your needs and ideas, and the course design will be developed according to your abilities and goals.

Private one-to-one lessons will be 100% tailored to the needs and abilities of students, and group lessons will be adjusted to suit the needs of group members.

The design of the course is based on practical use, and can be fully practiced in work or personal business. The completion of the course will greatly improve digital marketing knowledge and ability, creating exceptional advantages and edge in the competitive market. It will also enable students to achieve breakthroughs for career development and personal business.

The course takes four lessons as a unit and needs to be completed within the specified time.

After completing all courses, students can obtain a Digital Marketing certificate.

Practical data guidance to formulate effective digital marketing strategies

The digital marketing coaching team of Happytime employs the actual data of the website and advertising of Happytime, together with Hong Kong and global industry data as index reference, as the key decision-making foundation for formulating relevant digital marketing strategies. For example, the following is the website operation data of the last six months, including the number of clicks, the number of impressions, the average click-through rate, the average search position and the number of search keywords.

Note: Google Console statistics from January to June 2022
Note: Google Console statistics from January to June 2022

1,840

Clicks

47,500

Impressions

3.9%

Average CTR

23.8

Average search rank

1000

Search keywords

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About The Coach

Wayne WONG

Wayne is the CEO of Happytime and also a digital marketing coach. Wayne has worked in famous 4A advertising companies, listed media companies, charities, online e-commerce platforms, start-up companies, etc. Wayne Wong graduated from the University of Western Sydney in Australia and the University of South Australia with a Bachelor Degree of Commerce (majoring in Marketing) and a Master Degree of Corporate Communications Management.

Wayne Wong, Digital Marketing Coach
Wayne Wong, Digital Marketing Coach

Paul FRALEY

Paul Fraley is an active lecturer at quite a few distinguished universities, teaching many popular courses including "Knowledge Management and Applied Business Intelligence in eHealth", "Big Data and Artificial Intelligence", "Business Intelligence Technology Management" and "Search Engine Optimization" (SEO) and Website Analytics”, with particular emphasis on digital transformation enablers such as artificial intelligence (AI), machine learning (ML) and Metaverse capabilities, Web 3.0, NFT technologies.

Paul Fraley, Digital Transformation Coach
Paul Fraley, Digital Transformation Coach