2022 will be a year for Digital Marketing to bloom. New trends such as Metaverse, NFT, digital currency grows quickly and lead us to wonder how to combine them into the existing marketing strategies of SEO, Google and Facebook advertising, and content marketing? Many companies pay close attention to the impact of the above changes on the market ecology, and plan how to adjust their market strategies accordingly. Whether the virtual and physical modes of operation have something in common or are they completely different? There are many unknown questions to be answered here.
About The Coach
Wayne is the CEO of Happytime and also a digital marketing coach. Wayne has worked in famous 4A advertising companies, listed media companies, charities, online e-commerce platforms, start-up companies, etc.Wayne Wong graduated from the University of Western Sydney in Australia and the University of South Australia with a Bachelor Degree of Commerce (majoring in Marketing) and a Master Degree of Corporate Communications Management.He is also a digital marketing coach. Wayne has worked in famous 4A advertising companies, listed media companies, charities, online e-commerce platforms, start-up companies, etc.Wayne Wong graduated from the University of Western Sydney in Australia and the University of South Australia with a Bachelor Degree of Commerce (majoring in Marketing) and a Master Degree of Corporate Communications Management.
As a part time lecturer at HKU SPACE, Paul created and delivered a number of prevalent courses as “Knowledge Management and applied Business Intelligence in eHealth” and “Big Data, BI and AI”, “Business Intelligence Technology Management”, and “Search Engine Optimization (SEO) and Web Analytics” with special emphasis on digital transformation enablers such as AI, ML, and Metaverse capabilities such as Web 3.0, Distributed Ledger, blockchain and Non-Fungible Tokens (NFT) technologies and capabilities to digitally engage with consumers / clients and position Digital Transformed as the natural next business level and beyond. These Courses are highly positioned, attended, practical and strongly recommended as adding significant value to themselves and their business. Coached by Paul, students implement what they learn and have conceived / created new business models and growth strategies based on digital transformed services. He also lectured for the London University “Foundation of E-Business” course.
Paul has also worked as a senior coach in Power Coaching College and Lectured for Charles Sturt University in several Universities in China where he has lectured to thousands of university students in the following subjects: Managing Global Business; International Marketing Strategy and Planning; Strategy and Corporate Governance; Organisational Change Management; International Dimensions of Human Resource Management and Global Business Project Management. Empowering students in this digitally transforming age.
He works with people and companies to embrace digital transformation and apply Big Data, BI, AI and ML and metaverse capabilities to deliver technology and business driven outcomes and create insights, knowledge and implement insightful actions. He works with individuals and companies to understand their business and unique capabilities and competitive advantages and generate practical digital solutions and services and drive challenging and aggressive digital goals and increase the certainty of positive business and operational outcomes.
Academic qualifications gained from the University of Technology Sydney (UTS) Australia, are Bachelor of Engineering (Honors), Master of Engineering (Control), Master of Businesses (International Marketing), Master of Business (Electronic Business Management) and a Master of Business Administration (Finance), and from the University of Sydney, Australia, Masters of Arts (Applied Mathematics).