Website Analytics – Google Analytics and Search Console
Digital Marketing Website Data Analysis

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The best thing about Digital Marketing is being able to respond to audience or consumer feedback: adjusting strategies on the fly. Google Analytics and Google Search Console are useful tools for analyzing website data, and they are free.

The best thing about Digital Marketing is being able to respond to audience or consumer feedback: adjusting strategies on the fly. Google Analytics and Google Search Console are useful tools for analyzing website data, and they are free. As long as the website is certified, Google Analytics and Google Search Console of the relevant website can be set up, and the website data analysis can be obtained in real time on the computer and mobile phone.

The content of website data analysis is extensive. Google Analytic includes real-time traffic, visitor data, website traffic sources, website content browsing data, conversion data, etc.; Google Search Console covers website natural search source analysis, browsing experience analysis, website overview and insight reports. Google Analytics and Google Search Console have some duplication of data analysis, however, both have their own unique analysis and focus, for a professional marketer, you can find a lot of very useful information for marketing planning and adjustment Fundamentals of digital marketing strategy.

The current version of Google Analytic, Universal Analytics, will be discontinued on June 30, 2023, and users need to switch to Google Analytic 4. Since the data of Universal Analytics cannot be transferred to Google Analytic 4, customers need to start using Google Analytic 4 in advance. There are long-term data.

For setting up Google Analytic 4, you can refer to the following video:

Learn more about the practical Digital Marketing course:
https://www.happytime.live/eng/digital/

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